How does an independent outdoor holiday company make sure that its guests have a great time?

Elderly couple pointing towards mountains

A job that most people could only dream of and one that really suits our personalities…

My wife Carolyn and I have organised walking holidays on Menorca for more than a decade. In recent years, we’ve grown and also run painting and cycling holidays on Menorca along with expanding onto the neighbouring islands of Mallorca and Ibiza.

We’re very much aware that, as we grow, we’ll be competing with bigger and more established competition.

Personal service and obsessive planning

We don’t have the funds to compete with these companies on a head to head basis and only continue to exist if people enjoy our holidays then go back and recommend us to their friends. How do we achieve this? The answer… Personal service, attention to detail and above all, obsessive planning.

A love of the great outdoors

Walkers on MallorcaHaving worked together in our own advertising agency during the 90’s, we were used to meticulous preparation and working together as a team. To be honest, we’d come to Menorca with a view to early retirement and had never been on a walking holiday before, or even been members of a walking club. What we did have however was a joint love of the great outdoors along with a passion for good food and wine.

This was the combination that we decided would work for our guests and to this day we spend as much time researching local restaurants at which to finish our walks as we do researching the walks themselves. When we first started Menorca Walking Holidays this process was easy and all we had to do was choose 5 good restaurants at the end of 5 interesting walks. This, coupled with finding good quality accommodation at the right price, gave us a fairly stress free life.

A growing business

As the business has grown however, we’ve had to up our game. Over 70% of our guests are returners which is great news. However, Menorca is a small island and we were starting to run out of new walks. In short it was a case of either expanding what we offered or watch our guests go somewhere else with another company.

Walkers restingFor this reason, we moved into Mallorca and Ibiza along with launching cycling and painting holidays on our home island. This now means that we have 4 or 5 times more research to take care of during our “down time” and are constantly flying between the 3 islands in an effort to find new routes, different restaurants and top quality accommodation.

Fortunately, we both speak good Spanish/Catalan and can converse with our suppliers in their own language. In recent years, we’ve also entered the luxury end of the outdoor holiday market and now have to negotiate with top quality hotels who try to have the shirts from our backs. We often have a wry smile when at the end of the walking season, our guests ask us if we are looking forward to our holidays and “putting our feet up” for a few months.

A dream job

View onto the beach of Port Soller We are however aware that we’ve got a job that most people could only dream of and one that absolutely suits our obsessive personalities. When I speak to my old friends from the advertising business and explain to them that I’ve had a hard day walking by the side of the Med and having to try out a new dish that one of our restaurants have prepared, I don’t receive a whole lot of sympathy.

I think that some people are forever looking for a new challenge and we certainly fall into that camp. Who’s to say that we won’t be organising walking holidays on the mainland of Spain in next couple of years? Watch this space.

For more information, also see John and Carolyn’s luxury walking holiday on Mallorca.

This is a guest post by John of Balearic Outdoor Holidays. Balearic Outdoor holidays organise walking, painting and cycling holidays on Mallorca, Menorca and Ibiza for couples, singles and groups alike. For more information, visit their website or call on freephone 0800 072 4832.

Posted on by Carolyn and John
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